Adform BY

ООО "Адформ Бай"
Собственные продукты
Сотрудники: ≈ 780 Технические специалисты в Беларуси: ≈ 80 Сотрудники в Беларуси: ≈ 90
11 1 Год основания: 2014
0c398b7a0f25c775a0d04bbd17582bd3

About Adform

Adform is a media agnostic tech vendor for media agencies, trading desks, advertisers and publishers that offers the world’s only programmatic brand-led media platform supporting all aspects of multi-screen brand advertising. The Adform tech stack includes demand and supply side platforms, automated guaranteed, a third party ad server, data management platform, private marketplace, programmatic publisher ad server and a market-leading creative suite. 

Established in Denmark in 2002, Adform now has more than 700 employees and offices in 18 countries including the United States, the United Kingdom, Germany, Sweden, France, Denmark, Norway, Finland, Spain, Italy, The Netherlands, Belgium, the Czech Republic, Poland, Turkey, Singapore, Lithuania and Belarus. The biggest office by far is in Vilnius, Lithuania, where most Resarch and Development, Product Management, HR and Accounting are located. About 350 people work in Research and Development using some of the most advanced methodology and technologies.

Challenges
All development focus is on improving the Adform platform. As a result, developers work with some interesting challenges in the architecture and new features which they build.

These challenges are esepcially in:

High load

Buying, serving and tracking many billion ads every day in real-time give peak loads of well over 200.000 QPS – with each single transaction requires database access and decision-making in milliseconds.

·                4000 high performance servers

·                1 500 000 requests per second

·                Complex calculations per request needed in less than 20 ms

·                Data Centers across the world

·                High availability load balancing and failover

·                Decision tree’s spanning large matrixes


Big Data

Parallel analysis and optimization algorithms trawl the massive amounts of data for identifying patterns and enabling reporting

·         Peta Bytes of data on 50+ servers

·         Large Hadoop project

·         Huge NoSQL clusters

·         Data pattern analysis using multi-varied processing algorithms and decision trees


Creative Advertising

Adform leads the Rich Media revolution constantly inventing funky engaging formats with video streaming, games, maps, magazines and many other interactions for all devices and supporting e.g. swipe on touch screens

·         Daily creative production for some of the largest media sites with 10+ million users

·         Innovative formats

·         Video, VAST

·         Mobile, Tablets, Touch screens, Swipe

·         Outdoor screen controlled through smart phones for e.g. games

·         Creative Toolkit for Flash 


Integrations

Integrations with partners such as Google, Adobe or Facebook are a key element to making advertising easy and fast. We constantly partner, communicate and integrate with some of the biggest digital players in the world

·         Facebook, Google, Adobe

·         Large e-shops and CMS platform

·         Adform Marketplace

·         TV ads recognition


UX and Real-time Trading
Users in the advertising industry are used to spicy user experiences and design so the Adform UX team has a high focus on UX and general design

·         Daily operations as advertising campaigns planning and Real Time ads buying and optimization must be intuitive and simple

·         Users set up campaigns through our system that spend over > 1 bln DKK

·         To improve user experience we use modern frameworks and libraries along with in-house components

o   Backbone.js

o   jQuery

o   Underscore

o   Handlebars

o   LESS

How we do it?

·         We prefer flexibility and lightweight requirements instead of huge documents

·         We have short iterations and we are not afraid to fail fast

·         We use 50 sticky notes per team each iteration

·         Being lazy by heart we love automation

o   Automated testing

o   Continuous integration

o   Automated deployment

 

·         We also love Scrum and Kanban

·         We deliver 8-16 features or upgrade each month

·         We keep a flat organizational structure with small development teams

·         At our regular “Hackathons” developers work two days on their own projects and elect the winners

·         Our Unconference is an innovative format to share ideas among great people

 

If you are interested in career opportunities @ Adform, please follow the link: http://join.adform.com/open-positions/all/belarus/

 

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